Tagrail Inc

Pleasanton,  CA 
United States
  • Booth: 5803N

Enable LivingRoom to ShowRoom buying experience.

Delivering great customer experience is hard work. TAGRAIL simplifies it by providing right tools for the dealership. Our Mission is "Help Make Customers For Life". TAGRAIL has revolutionized automotive retail engagement by providing an "apple store" like experience at the dealerships thereby helping dealerships make the first time customer a customer for life and brand enthusiast. A customer can use our platform to start the purchase journey from the living room by getting the lease/finance scenarios, rebates, evaluate a trade in and pick up their dream car without any hassles

 Press Releases


    Fox Dealer is excited to announce it has agreed to acquire a majority stake in TagRail, bringing two great technology solutions together. By combining Fox's high-converting websites and TagRail's advanced digital retailing platform, the end result seeks to provide the most cohesive omnichannel shopping experience available to the car buying industry. Fox Dealer is committed to building the TagRail brand and is planning to keep TagRail an independent subsidiary of Fox Dealer. Kiran Karunakaran will maintain his duties at TagRail but will also now assume an executive leadership role at Fox Dealer as Chief Product Officer. Fox Dealer will be integrating TagRail's digital retailing engine into its software ecosystem and will be preparing the release of new software solutions to dealerships this year.


    As more and more of the initial car shopping process becomes digital, dealers have found that they simply must keep pace to provide the best experience possible and maintain steady customer interest. The Fox-TagRail partnership brings together innovative technology and quality execution of web services alongside a highly engaging workflow for customers, front-line employees, and leadership alike.


    "Fox Dealer continuously seeks to push the boundaries of how technology can better the future of the automotive industry, and it's clear that TagRail is in lock-step with that same mantra. They have the same drive for over-the-top service and unceasing innovation," said GianCarlo Alabastro, Fox Dealer's Founder and CEO. "That is precisely why we are making the investment we have into an organization like TagRail. Together we believe we can make the whole industry stronger. A customer's experience is just as important as the dealer's experience. If each succeeds, in the end, everyone wins. We want to make that as easy as possible for everyone involved. We strive every day to create scenarios of 1+1=3; the acquisition of TagRail is literally 1+1=11." - GianCarlo Alabastro


    "TagRail has dedicated a significant amount of time and effort to researching and understanding the double-sided plight of shopping for a car. One of the most difficult concerns to resolve is creating an enjoyable experience for the customer and dealer alike. Pursuing a solution to that plight is why we believe this partnership with Fox Dealer is a win-win, not only for both of us but for all sides represented within the car buying experience," said Kiran Karunakaran, TagRail's Founder and CEO. "TagRail is relentless to the core in its pursuit of excellence. We found the same in Fox Dealer and know this is not an everyday occurrence. We also believe in the technology and solutions they expertly provide. Seeking to greatly enhance the industry alone is one thing. Doing so with other likewise individuals is empowering for all." - Kiran Karunakaran


    This acquisition will be featured at the upcoming National Automotive Dealers Association in Las Vegas, February 14th - 17th, where both companies will be co-exhibiting at booth #5803N.




    About Fox Dealer:


    Fox Dealer is willing to stake our brand on building yours. We are an automotive marketing company, but—with us—you'll see more than the typical partnership. We are steadfast, available, and attentive. We create mobile-first, responsive websites to your specifications. Our team consists of creative thinkers who conceive stunning designs and cutting-edge digital marketing plans. Plus, we provide 24/7 personalized customer support with third-party pairings that drive the connections and results you desire. There's a reason Fox is the go-to provider for high-performance dealers across North America. We're more than impressive results. We deliver the comfort and assurance of the trusted relationships you crave. www.FoxDealer.com


    For more information, contact April Rain, Chief Magic Officer, at marketing@foxdealer.com or stop by BOOTH #5803N during NADA 2020, Las Vegas.


    About TagRail:


    Delivering great customer experience is hard work. TagRail simplifies it by providing the right tools for the dealership. Our mission is to "Help Make Customers For Life". TagRail has revolutionized automotive retail engagement by providing an "apple store" like experience at the dealerships. Thus, helping dealerships make the first time customer a customer for life and brand enthusiast. A customer can use the TagRail platform to start the purchase journey from the living room by getting the lease/finance scenarios, the rebates, evaluate a trade-in, and pick up their dream car without any hassles. TagRail platform brings back joy to visiting an auto dealership. It offers mobile and online tools for engaging, tracking, and monitoring workflows throughout the dealership. TagRail brings modern business process management and oversight to automotive retail. www.tagrail.com


    For more information, contact Shoji Kuruvilla, President, at shoji@tagrail.com or stop by BOOTH #5803N during NADA 2020, Las Vegas.


  • Digital Retailing
    Tagrail digital retailing platform provides a seamless living room to showroom experience for your customers...

  • Tagrail Digital Retailing Platform converts your dealership website into a transactional ecommerce platform for your customers. It will help the dealership to get higher-quality leads, gain insights into customer needs and preferences, coordinate internet sales with your team, and provide opportunities for cross-selling and upselling F&I products and accessories. Our instore solution helps the dealerships in providing a transparent and shoulder-to-shoulder experience between sales consultants and the customers resulting in better trust and increased the conversion rates. We provide you the right tools to supercharge every stage of the inbound sales process to reduce the customer friction and speeding up the sales process.

    Dealers easily customize the tool’s sequence of activities in which customers will engage its dynamic interface, based on user data analysis or dealer preference:

    • PII information, is collected from the customer to unlock the price.
    • Trade-in appraisal, using guides from different vendors based on dealer preference.
    • Accessories, offering dynamic and color product options and descriptions for the dealer’s choice providers to help shoppers view and choose customization products.
    • Rebates, to help shoppers apply incentives to their vehicle choice.
    • Protection, a menu of dealer-selected, VIN-specific vehicle protection products, including service contracts, GAP, and other investment-protection products.
    • Payment, empowering shoppers to compare scenarios — cash/loan purchase, or lease based on dealer configurable payment parameters.
    • Credit application, enabling users to submit their details, get pre-approved before visiting the showroom, and schedule appointments.
    • Dealership CSI increases where consumers enjoy this type of near-total living room shopping and buying experience.

    In Store Tablet App

    A showroom visit may be necessary to finalize the trade appraisal, complete credit application and credit check, and for vehicle delivery, though the dealer may choose delivery options. The Online component can be combined with the in-store app to provide an exceptional customer experience. A transaction that is worked by the customer at home will be penny perfect and the deal can be pulled up by the sales consultant in the In-Store App. The Sales consultant can verify the details with the customers and run a credit check and then push the deal for approval from the financing agencies. The use of app makes it “Apple easy” for customers and sales consultants to go over the details, finalize the deal and E-Sign it. The whole process can be cut down to less than an hour and some of the customer frustration with wait time can be eliminated.


    Uncover hidden insights on your customers.

    With Tagrail digital retailing platform, you'll know who's interested in your vehicles without even asking. You can see who visits your website in real time, how often they visit, and the conversion funnel. The platform pulls its shoppers forward through the sales funnel so that 70% of them will complete their transaction compared to 30% on other types of online digital platforms, and online purchases average $700 higher in gross than do walk-in transactions. We measure the conversions at each step of them and provide dealerships with different data points.

    We are integrated with Google tag manager to provide you the details on the pages visited, drop off sequences, device distribution and lot more. If the customer abandons the journey an automated email is send with the details of the vehicle they are interested, potential payment options for them and a click to action link for re-engagement.

    In Dealership Portal

    Time-Saving Sales Tools for Customer Engagement

    Get notified the moment a lead is on your website, track every interaction automatically, and organize all the elements of the deal jacket in one place with our dealership portal.

    The digital shopping solution captures user activity, providing the dealer with accurate shopping behavior and steps through the sales funnel. This data points to opportunities for continuous improvement and analysis while it pushes hot leads and order-pending opportunities to the dealership CRM.

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