TrueCar  

Santa Monica,  CA 
United States
http://truecar.com/nada2020
  • Booth: 4715C

TrueCar, with our exclusive network of 500+ affinity partners, enables dealers to connect with ready-to-transact shoppers along their path to purchase. Our powerful suite of digital marketing solutions are designed to boost inventory visibility, drive buyers into the showroom, and help dealers sell more cars. According to the 2019 J.D. Power New Autoshopper Study, TrueCar and our affinity partners have driven the most dealership showroom visits among independent auto shopping sites for eight years in a row. Learn more about our Dealer Solutions and connect with buyers where they’re shopping. 


 Show Specials

  • (Jan 13, 2020)
    Book and attend your personalized consultation at NADA, and you’ll be entered to win a Rolex, valued up to $8,000.
    Winner will be announced at 4 p.m. on 2/16 in the TrueCar booth #4715C.
    Schedule or visit the TrueCar booth #4715C for a quick demo to be entered to win! Visit www.truecar.com/nada2020 for more.

 Press Releases

    • For the sixth year in a row, TrueCar and its affinity partners are the most visited and most useful independent websites among new-vehicle buyers.
       
    • For the eighth year in a row, TrueCar and its affinity partners have driven the most dealer showroom visits among independent sites.
       
    • Over the past eight years, TrueCar has been found to be most useful for its pricing content among independent sites. 
       

    SANTA MONICA, Calif.Oct. 10, 2019 (GLOBE NEWSWIRE) -- TrueCar today announced that TrueCar and its affinity partners are the most visited and most useful independent websites among new-vehicle buyers for the sixth year in a row, according to J.D. Power’s 2019 New Autoshopper Study.  The study also found, for the eighth year in a row, that TrueCar and its affinity partners have driven the most dealer showroom visits among independent sites. Additionally, over the past eight years, TrueCar has been found to be most useful for its pricing content among independent sites.

    “This is a powerful vote of confidence and trust from consumers who use TrueCar and our affinity partner sites to help them navigate all aspects of the car buying journey,” said Mike Darrow Interim CEO & President of TrueCar.

    TrueCar’s affinity partner network is comprised of more than 500 car-buying websites for some of the world’s most trusted brands, and is unrivaled in the industry, providing differentiated value for consumers, dealers and automakers. Last year TrueCar and its affinity partners introduced over 5,000,000 customers to TrueCar’s Certified Dealer network resulting in over 1,000,000 vehicles sold.

    “We’re thrilled to see the value that we provide consumers and our dealer partners recognized by J.D. Power,” added Darrow. “Buying a vehicle is the second largest purchase decision most people make. This proves that empowering consumers with useful data and tools that give them price confidence is absolutely essential in helping them feel ready to visit the dealership.”

    TrueCar analyzes millions of actual vehicle transactions to show consumers what others paid for the car they wish to purchase, then allows consumers to connect with its nationwide network of Certified Dealers to receive upfront transactable prices on vehicles in local dealer inventory.

    About TrueCar
    TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience. TrueCar operates its own branded site and its nationwide network of more than 16,500 Certified Dealers also powers car-buying programs for some of the largest U.S. membership and service organizations, including USAA, AARPAmerican Express, AAA and Sam's Club. Nearly half of all new car buyers engage with the TrueCar network during their purchasing process. TrueCar is headquartered in Santa Monica, California, with an office in Austin, Texas.

    About the J.D. Power New Autoshopper Study (NAS):
    The J.D. Power New Autoshopper Study is an annual survey conducted to understand how new-vehicle purchasers use digital automotive information during their new-vehicle shopping process. The 2019 study included 19,201 purchasers of the 2017-2019 model year new vehicles.  Respondents had to participate in the new vehicle purchase decision, and use the internet to shop for their new vehicle. In addition to capturing auto manufacturer and dealership website usage, the study measured the use of 31 independent auto web sites, including 
    TrueCar and several of the sites it powers.

      TrueCar PR Contact  Shadee Malekafzali Shadee@truecar.com

    Source: TrueCar, Inc

  • The leader in pricing transparency in automotive, is recognized for its superiority in customer service

    SANTA MONICA, Calif., Oct. 15, 2019 (GLOBE NEWSWIRE) -- TrueCar, an automotive technology platform that provides comprehensive pricing transparency for car shoppers, has been named to Newsweek’s list of America’s Best Customer Service Brands in 2020 in the automotive marketplace category. This marks the second consecutive year that TrueCar has earned this distinction, and is the second year Newsweek has published the ranking.  

    “TrueCar’s recognition as one of the top automotive brands providing the best customer service in America is a high honor,” said Mike Darrow Interim CEO & President of TrueCar. “This achievement recognizes TrueCar’s commitment to transparency and the value that TrueCar’s data, insights and tools provide car shoppers, empowering them to make smart and confident vehicle purchase decisions.”

    TrueCar provides transparency in the car shopping journey by analyzing millions of actual vehicle transactions to show consumers what others recently paid for the car they want, giving them price context and price confidence when they go through the purchasing process. TrueCar shoppers can also choose to receive upfront transactable price offers from TrueCar Certified Dealers on vehicles that match their color, trim and options preferences. This allows consumers to view full pricing— including incentives, fees, and accessories—on a specific vehicle in a dealer’s inventory, and to assess price competitiveness, all before setting foot in the dealership.

    The 2020 America’s Best Customer Service rankings were identified from the results of an independent survey of more than 20,000 U.S. customers who have either made purchases, used services, or gathered information about products or services in the past three years. The rankings were evaluated on the likelihood a customer would recommend the service or brand and evaluation criteria of the following: quality of communication, technical competence, range of services, customer focus, and accessibility. The top three brands receiving the highest scores in each category were awarded as America’s Best Customer Service Brands in 2020.

    TrueCar and its affinity partners are also the most visited and most useful independent automotive sites, and drive the most dealership showroom visits according to the latest J.D. Power New Autoshopper Study.

    About TrueCar
    TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience. TrueCar operates its own branded site and its nationwide network of more than 16,500 Certified Dealers, and also powers car-buying programs for some of the largest U.S. membership and service organizations, including USAA, AARP, American Express, AAA and Sam's Club. Nearly half of all new car buyers engage with the TrueCar network during their purchasing process. TrueCar is headquartered in Santa Monica, California, with an office in Austin, Texas.

  • Intuitive Car Buying and Discovery Experience Designed for the Way Modern Consumers Shop Today
    • New consumer experience provides flexibility and convenience for TrueCar users including personalized connection features that provide consumers choice in how many Certified Dealers connect with them, new vehicle discovery tools, enhanced used car experience, and more.
    • This is TrueCar’s first visual identity update since the company was established, and the first major change in advertising direction in five years. New brand and creative is aimed at attracting a broader audience, particularly more women and millennials.

    SANTA MONICA, Calif.Jan. 30, 2020 (GLOBE NEWSWIRE) -- TrueCar, the most efficient and transparent online destination to find a car, today launched a new consumer experience and strategic rebrand in response to changing consumer needs in a digital world.

    Offering more flexibility for car shoppers looking for price clarity and convenience, TrueCar has expanded its product offering to include vehicle discovery tools, an upgraded used car experience, and the ability for consumers to choose how many Certified Dealers they want to connect with. The updated shopping experience is complemented by a new brand and visual identity, rolled out in a national advertising campaign targeting new audiences.

    “It’s a new day for TrueCar, and we’re excited to return to innovation to drive our growth,” said Mike Darrow, Interim CEO and President of TrueCar. “We believe the changes to our consumer experience, along with our refreshed brand and new advertising creative, will make TrueCar more appealing and relevant to new audiences, particularly women and millennials.”

    “Today’s digital native car buyers are accustomed to buying almost everything through an online platform,” added Darrow. “So giving consumers more convenience and choice is at the heart of this change. We believe this will result in more productive interactions between consumers and dealers and a better experience through our platform.”

    TrueCar partnered with design firm Pentagram on its new brand identity, strategy, and design direction, which includes the new logo, color palette and brand taxonomy. The work also included a rebrand of TrueCar’s subsidiary, ALG, for the first time providing a stronger visual connection between the two brands.

    “It’s vibrant, it’s joyous, and it’s the embodiment of our aspiration to create a world where shopping for a car is uplifting,” said Lucas Donat, Chief Brand Officer at TrueCar. “Our goal for the rebrand was a return to visual differentiation in our segment, with a lens toward attracting more women and millennial buyers. Despite what you might hear, millennials are buying cars at greater proportions than ever before, and women make or influence 82% of car buying decisions.”

    TrueCar’s New Consumer Experience Includes:

    • Personalized connection features that provide consumers choice in how many dealers connect with them
    • New vehicle discovery tools to help consumers identify the vehicle that best suits their needs
    • Improved used car experience featuring enhanced price ratings that provide more precise used vehicle price context for consumers, free condition history summaries, and a vastly improved matching algorithm that surfaces more relevant used car inventory to consumers
    • Significant evolution of TrueCar’s new car price ratings to empower consumers

    Product testing prior to launch demonstrated that providing consumers choice in how many dealers they connect with resulted in over 100% increase in customer satisfaction, higher consumer response rates from dealer outreach, higher closing introductions between consumers and dealers, and a significant reduction in consumer feedback around dealer outreach.

    For 15 years, TrueCar’s product has provided prospective car buyers rich data for price context and upfront and transactable price offers on actual dealer inventory, with a Trade product introduced at the end of 2018.  Now, vehicle discovery tools including vehicle rankings, a trim compare tool, and model overview pages are part of the updated consumer experience for those who are earlier in their car buying journey. These features along with new re-engagement tools will nurture consumers within the TrueCar ecosystem, increasing the likelihood of a vehicle purchase and / or trade in at a TrueCar network dealer.

    “From here, you’ll see TrueCar continue to innovate and evolve our product offering in ways that personalize the car buying journey for today’s digital consumer, making it simpler and more convenient, all while enabling more purchase-ready consumers to connect with our dealer partners and their inventory,” added Darrow.

    For more information on TrueCar’s new brand platform, assets and advertising creative, visit the TrueCar media site and the TrueCar blog.

    About TrueCar
    TrueCar, Inc. (Nasdaq: TRUE) exists to create a world where shopping for a car is uplifting. Our digital automotive marketplace helps car shoppers consider choices from every angle—all with a clear view of what’s a great deal. We show you price ratings for new and used cars. We provide this information so you can feel confident in the upfront, discounted price you’ll pay at the dealership. If you need a fast and easy way to trade in your car, you can get a cash offer in minutes. Our national network of over 16,500 Certified Dealers shares our belief that truth, transparency and fairness are the foundation of a great car buying experience. As part of our marketplace, TrueCar powers car-buying programs for over 250 leading brands, including USAA, Sam’s Club, and American Express. Nearly half of all new-car buyers engage with TrueCar powered sites, where they buy smarter and drive happier.

    TrueCar is headquartered in Santa Monica, California, with an office in Austin, Texas.
    For more information, please visit www.truecar.com, and follow us on Facebook or Twitter. TrueCar media line: +1-844-469-8442 (US toll-free) | Email: pr@truecar.com


 Additional Info

This company does business in International markets.
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